The
recruitment communications redesign aims to create a more active and
engaging visual experience, with bold type and color styles to create
scenes that a high school student could imagine stepping into. At
the same time, our messaging was refocused to be more personal,
speaking directly to students as individuals whether we’re pitching
academics, campus life or career/personal growth.
Our
new Viewbook needed to draw the prospective student in quickly
communicate a sense what is unique and appealing about our University.
This is a showcase piece, that still gives the student and parents
valuable information about academics and costs, but focuses more with
connecting Texas State with the reader's future goals and aspirations.
