Bobcat Club

The Bobcat Club is the principal fundraising arm of the Texas State Intercollegiate Athletics Department. The membership guide was aimed at donors through strategic marketing strategies and dynamic storytelling to highlight the growing athletics program at Texas State University. The Bobcat Club has provided a way for supporters to help talented Texas State student-athletes receive a top-tier education while pursuing their goals both on and off the field of competition. The membership guide juxtaposes dynamic typography with high-impact photography of Texas State Athletics and student-athletes. The Bobcat Club challenged donors to take one step forward in their contributions in 2016. The membership guide utilizes a unique fold-out to reveal the 5 steps and complement the message of increasing the impact provided to current student-athletes.